Christmas is a four letter word

Christmas is a four letter word? The word Christmas has nine letters, so how can it be a four letter word? It was as I got thinking about the WestJet video, that the one declarative word that kept coming to mind was love. It could be argued that this is creative marketing, and it is. But it was as I looked into the many glowing faces of surprise, that I saw that this is far more than creative marketing. It is an act of love.

A team of over 150 volunteers called WestJeters took great delight in rounding up all of those gifts. There is a child-like joy in their faces. They are taking part in bringing some much-needed happiness into many lives.

I commend WestJet for taking on a project with all the logistics involved in coordinating the collection and delivery of gifts, so they arrived  just as the passengers were picking up their luggage.

The young woman who got an airline ticket home to see her family for the holidays warmed my spirit. She has been given the gift to be with those who love her.  I can imagine them sharing jokes and singing Christmas carol together. They reflect upon cherished memories of past Christmases and how they have loved one another through the storms of life.  Yet,  the memory they all will have is how daughter and family embraced one another because of WestJet’s gift of love.

This Christmas let us all follow the example of WestJet. Let us give to one another something far more precious than an Android Tablet or a Big Screen TV.  Let each one of us extend to our family, friends, colleagues, the homeless and to all those in need our unconditional love. That’s what the real-time giving from WestJet was all about.

Here’s WestJet’s Vice-President, Richard Bartrem, explaining why they undertook this project and all the planning that went into it.


About osborne2029

I enjoy spending time with people just having a coffee or talking about life, philosophy, religion, politics or sharing a favorite joke or story. We learn from one another as we interact and share our joys, challenges and even our times of sadness. I enjoy reading, writing, singing and sharing in the blessing of community whether that is one on one or in groups. I'm married and am powned by two kitties named Sir William of Lounge a.k.a. Sir Lounge a Lot and Princess Catherine of Chaos a.k.a. Her Royal Highness Catherine of Englehart. I m in an M.A.-Ph.D program with St. James the Elder Theological Seminary to train to become a psychotherapist and priest. Let us pray for and reach out to each other with kindness, love and an embracing compassion. We can working together be servants with two open hands to those in need so that hate, indifference and inequality would lose and love will win. The peace and abounding joy of our Lord Jesus Christ be with you.

Posted on December 15, 2013, in On Christianity, On Life's Purpose, On Loving Others, thoughts and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 6 Comments.

    • Hi The New Roald Dahl

      Thank you very kindly for the compliment. You have quite a wide variety of writing on your web site. I am now following your blog. When I get some time over the holidays I’ll be taking a more in-depth look at your blog.

      The Christmas Carol story is most intriguing.

      Thanks so much for the links to the free Christma e-books! These are presents of literature I shall cherish. Dickens is one of my favoourite writers. I found “Great Expectations” and “Hard Times” to be both riveting concerning their social justice message as Dickens shone a blaring light on the plight of the poor. I’m sure he must have had many enemies for doing that.

      I believe it is the purpose of all of us to shine our own unique light. You are doing that through your blog in your own unique way.

      Keep up the great work!


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